"In 2024, sixzerofive approached me with the task of establishing brand standards for the company. Although the founder and many team members were well-established giants in the music industry, with a client list that included Kendrick Lamar, Harry Styles, and The 1975 (to name a few), the company itself was entirely new.

The founder asked me to create a brand identity for sixzerofive that would incorporate specific elements he had literally dreamed about. I took his rough sketches and successfully translated them into an approachable and easily recognizable brand.

This was an incredibly fun project, where I had the opportunity to oversee all aspects of the brand’s creation, from iconography and color palettes to social media templates.

It was a true joy working with the sixzerofive team and helping to bring their new brand to life.

Below are a few elements from the quite robust guidelines I developed.